Our work in State
Taxi Regulator's Strategy Statement 2010-2014
26 May 2010
We worked with the Commission for Taxi Regulation to produce their latest Strategy Statement for 2010–2014. This publication outlines the Commission's key Strategic Objectives for the next five years, so our design needed to present these commitments as clearly as possible within this 36 page report.
Each of the key Strategic Objectives are presented in a clear and
concise format, and are legible at a glance. We selected a more
sophisticated, understated and subdued colour palette which allows the
information to be the primary focal point of our design.
It is important that this publication represent every facet of the Small Public Service Vehicle industry (including wheelchair-accessible taxis, hackneys and limousines). Therefore our dynamic cover design incorporates an inclusive selection of photographs edited together to create a large three-dimensional T-motif. This T-shape is also featured as a recurring background pattern throughout the report denoting section breaks between chapters and objectives. The visual style we have established with this Strategy Statement will also form the basis for the related Action Plans that the Commission intends to publish during its five year duration.
Labels: Brand Communications | Taxi Regulator | State
Brand mark for National Asset Management Agency
12 March 2010
The National Asset Management Agency (NAMA) is the Irish Government agency established "to address the serious threat to the economy and the stability of credit institutions in the State generally and the need for the maintenance and stabilisation of the financial system in the State...".
In essence the National Asset Management Agency is a State agency with a commercial remit to acquire loans from banks and other participating institutions and to hold, dispose of, or develop the property assets related to these loans so as to achieve the best possible return for the State over a period of seven to ten years. Thus NAMA is essentially in the property business while also having a significant role in relation to the stability of our financial institutions.
In order to fulfil this weighty and economically important remit NAMA needs to be perceived to be connected to the State, but not part of it. It needs also to reflect the core values: strong, fleet-footed and discrete.
To reflect these and other attributes we created a direct, striking and effective corporate identity mark combining a unique harp symbol with the organisation's name.
The logotype uses the complete name in preference to the acronym NAMA, so as to better communicate the full weight and authority of the body. The typographic treatment contributes to the appropriate corporate positioning by using a contemporary serif typeface. The stylised modern gold harp reinforces the organisation's nature as an agency of the Irish state.
Overall this corporate identity mark is formal and understated and in keeping with the nature of this agency.
Labels: Brand Identity | National Asset Management Agency | State
SPSV Industry Newsletter
08 December 2009
We have redesigned the Taxi Regulator's industry newsletter. In line with the recommendations of the Goodbody Economic Report, the Commission for Taxi Regulation has committed to improving its communications with the industry. Our new design treatment makes use of a more editorial aesthetic and aims to place more emphasis on the content of each edition. We looked to newspaper design to inform our design decisions about how best to enhance the information.
All parties within the Small Public Service Vehicle (SPSV) industry receive this newsletter, including taxi, hackney and limo drivers, as well as dispatch operators. We renamed the newsletter from "Industry News" to "SPSV Update". This better reflects the emphasis of this publication: which informs and updates that industry on the developments and reforms effecting them.
The Commission is committed to presenting up-to-date information about the overall state of the SPSV industry. Based on sound principles of information design, we created a strong visual treatment for the 'facts and figures' page. This presents a comprehensive range of statistical information about licence numbers, complaints and penalties and in the most rational and legible manner.
The first edition was distributed in November.
Labels: Brand Communications | Taxi Regulator | State
Commission for Taxi Regulation Annual Report 2008
09 September 2009
This report is the latest addition to the extensive list of publications we have produced for the Commission for Taxi Regulation. With many recent developments in the SPSV industry, this year's Annual Report is a more substantial document with significantly more information than last year. The report's strong typographic design focus and clear, uncluttered design, accommodates this additional information and allows it to be easily read.
The document structure remains the same as in previous years, but we have revised the colours throughout and developed a new cover design which better utilises the colours from the brand identity.
Labels: Brand Communications | Taxi Regulator | State
Launch of Taxi Skills Development Programme
11 May 2009
The Commission for Taxi Regulation launched the official testing programme for the Small Public Service Vehicle (SPSV) industry today in Dublin Castle. The Skills Development Programme has been designed to test all current drivers, prospective drivers and dispatch operators on many aspects of the industry such as SPSV requirements, customer service and running a business. Area knowledge is a key skill being tested which will involve recognising major roads, attractions and knowledge of the locality in which the license applies.
This project is the culmination of over twelve months of work. We were asked by Taxi Regulator to be involved in and advise on many facets of the programme, primarily the design and format of the Skills Development Manual, but also the DVD interface and design detailing of the on-screen test. The complimentary DVD is used alongside the manual to portray real scenarios and useful exercises.
The Skills Development Manual acts as part of the curriculum for the Skills Development Programme, as well as a resource document for future reference. It has been written and designed with the reader in mind and the tone of the copy is friendly and concise. We explored many formats and binding devices for the manual at the outset of the project to ensure the final Skills Manual is in a digestible, user-friendly format. The manual and DVD are packaged together in a robust book for durability.
Custom-drawn three-dimensional icons representing the seven modules of the programme are paired with colour-coded side bar devices on each page, easily identifying individual modules. The visual style we developed carries across to the DVD for seamless integration. The navigation throughout the manual has been carefully considered to ensure maximum readability and makes all of the information as clear, unambiguous and informative as possible. Reference boxes highlight key information in each module with relevant icons categorising the content of the message.
Effective information design and ease of use of the manual were core objectives of our brief and essential to the success of this project. The Skills Development Manual is the substantial result of a very involved process to meet the needs of the audience, setting new and innovative standards for the taxi industry.
Kathleen Doyle, Commissioner for Taxi Regulation, pictured at the launch of the Skills Development Programme in Dublin Castle today.
Labels: Brand Communications | Taxi Regulator | State
