Our work for Dublin Docklands Development Authority
Got the hunger pangs?
19 December 2008
The Docklands area is constantly growing and evolving. With the O2 Arena about to open the DDDA foresee a huge influx of people into the area, so they needed to highlight the amenities that exist. With over forty restaurants, bars and cafes in the Docklands area already, we
devised an elegant brochure solution which provides a comprehensive list of what’s available and where.
This restaurant guide is designed to serve a dual purpose. In one version it is available as a stand-alone brochure, which folds into an unsual size conveniently fitting into pockets and wallets. It is also available as a functional A4 tear-away pad for use in hotels or in tourist offices. Employees can write on the map side of this pad to indicate different areas or locations for tourists. Our choice of colour palette is understated, mostly using soft pastel tones. Our layout primarily emphasises strong direct typography allowing the content to be easily read. There is an unusual, yet interesting, tension between the typography and colour scheme of this brochure, if we say so ourselves.
The benefits of this brochure, for residents and tourists alike, is that it provides a complete comprehensive reference to eating out and socialising in Docklands.
Grand Canal Square
16 October 2008
For Dublin Docklands Development Authority we created a hoarding design for Grand Canal Square that captures the excitement and spirit of what will become a vibrant and exciting public space in the heart of the Docklands.
Our colourful, vibrant hoarding design uses oversized, impactful typography and lively silhouettes to express the atmosphere of this square, which has already been home to street theatre and outdoor concerts.
Designed by the American Landscape Architect, Martha Schwartz, Grand Canal Square is the latest urban space in the Dublin's Docklands, a large open area that can host a variety of cultural activities, anything from music gigs to theatrical events and providing a unique urban environment to stroll through. The square itself will be flanked by the contemporary five star hotel (designed by Manual Aires Matue) and the Grand Canal Theatre (designed by Daniel Libeskind). While the building work is being carried out, a hoarding design was required to give passers by a flavour of how the square will be used in future times.
Our panels depict silhouettes of people from all ages. Families strolling through the space. A hive of street activity, from street performers to musicians and singers. We even featured business people passing by in a hurry to get to that all important meeting. Vibrant hues of reds, greens and blues were influenced directly from the square, the red glow sticks (dispersed throughout the square), green vegetation and finally the blue of the water. By overlapping and combining these three aspects of illustration, photography and colour, our hoarding conveys the hustle and bustle of Grand Canal Square in times to come.
Grand Canal Square Ecocab
05 August 2008
BFK have designed the Grand Canal Square ecocab, the latest addition to Dublin's pedal cab range soon to be be cycling your way! The ecocab graphics were heavily influenced by the Grand Canal Square hoarding which was designed by BFK earlier this year.
Nine to Hawaii Five-O!
04 July 2008
As the summer finally hits the city, we've been getting in the mood by devising the identity and promotional campaign for Dublin's first Urban Beach. For the month of July, the Dublin Docklands Development Authority have transformed George's Dock, in the midst of the bustling IFSC in Docklands, into a tropical oasis with beach cabins, lounge chairs, beach umbrellas and daily activities for Dubliners of all ages.
We were commissioned to design the Urban Beach identity and to help the DDDA to promote the event. Our solution uses bright, vibrant colours and Hawaii-themed icons to evoke the feeling of being in a tropical paradise. We developed a quirky advertising campaign to promote and position the Urban Beach concept. Our contribution included writing and directing a radio advert. Our advertising concepts are being used in a comprehensive media campaign which includes press advertising, outdoor posters, banners, branded vehicles and radio advertising.
The event is receiving widespread media coverage and, come rain or shine, the Urban Beach is bound to be a fun experience for all ages!
We are here 3.0
21 June 2008
We Are Here 3.0 is the third year of an annual cultural festival that explores contemporary urban experience through technology and live performance, probing the lives of citizens online and offline in the real world. We were tasked with creating a suite of integrated marketing collateral (brochure, posters and press advertising) to promote this unique experience city-wide on behalf of the Dublin Docklands Development Authority and the Project Arts Centre. We built on our design work for last year's event. We added bold striking patterns in a rainbow of colours across all of the marketing material to convey the diversity of the festival experience and to appeal to a wider audience. With an array of unusual performances planned, such as Lola Arias/Compania Postnuclear from Argentina and Rabih Mroué from Lebanon, We Are Here 3.0 promises to be an interesting one!
More articles about our work for Dublin Docklands Development Authority
 | A great place to work and live18 June 2008 |
 | Conservatory windows at the chq building31 March 2008 |
 | Pearl @Docklands31 March 2008 |
 | Watch this space20 November 2007 |
 | CHQ Identity01 November 2007 |
 | A splash of fringe10 September 2007 |
 | Elvis at large in Docklands27 April 2007 |
 | Sean O'Casey Community Centre hoarding18 April 2007 |
 | We Are Here Two Point Zero12 April 2007 |
 | A different view of Docklands31 August 2006 |
 | A day in the life08 August 2006 |
 | Docklands Liffey Voyage Kiosk03 January 2006 |
 | Docklands Reported 200428 July 2005 |
