Our work for Martlett

A professional start-up

27 November 2009

Martlett is a unique start-up company specialising in IT consulting for lawyers and will advise its law firm clients on the selection, installation and deployment of administrative IT systems. BFK were charged with the task of producing a comprehensive brand identity to reflect Martlett's core values and service offering.

Key to Martlett's positioning is the need to be perceived as a trusted advisor to their clients—to be seen to be understated and professional, and to communicate excellence in IT consulting. Martlett will work closely with their clients so it was also crucial to demonstrate a close-knit interactive partnership. 

In the chosen design route the core symbol acts a visual metaphor for the interaction between company and client, working together to achieve an excellent result. As the two parts of the symbol mirror each other they form a supporting loop. The typography offsets the symbol and is based on clean, contemporary forms. Colours featured in both the symbol and type are cool and subdued—underpinning the ethos of subtley and professionalism as outlined in the original brief. In addition to identity design this project included design of a stationery range and the identity will soon be applied to Martlett's new web site.