Our work for Molecular Medicine Ireland

Molecular Medicine Ireland identity

19 June 2008

Molecular Medicine Ireland (MMI) is a not-for-profit organisation that specialises in fostering and promoting medical research with the objective of achieving better quality outcomes for patients.

In a move to reinforce its status as a facilitator of cross-institutional collaboration and a creator of a national centre of excellence in molecular medicine research and education, the organisation recently changed its name from Dublin Molecular Medicine Centre to Molecular Medicine Ireland. MMI now coordinates research in association with five leading Irish universities: NUI Galway, RCSI, TCD, UCC and UCD Dublin.

BFK created the brand identity for MMI. This includes a new brand mark and a visual identity toolkit for application to communications and other materials. The brand mark is based on the MMI acronym but in a manner that also suggests abstracted DNA strands in an innovative and contemporary manner. The colour scheme communicates professionalism and status, attributes appropriate to MMI's standing within the medical research community.

In addition to creating the brand identity, our project included designing a range of stationery, communications materials, PowerPoint templates, signage and conference backdrops.