Our work for Roma

Roma brand research

01 October 2006

Roma is positioned as Ireland's number one pasta brand. The Roma core range includes pasta, rice, tomato products, olive oil, Formaggio da Pasta cheese, canned vegetables, ready-made meals and a new range of organic products.

Our brand research project for Roma was about discovering the brand's stretch potential, considering its core strengths and place-of-origin connections. Our research concluded that the brand should focus on its core product offering - good quality tomato-based products, pastes, puree's, antipasti, oils, pasta, and rice; the core ingredients for any Italian meal. The brand should not diversify beyond its core proposition.