Our work for Bord Bía
Building brands for small business
25 August 2009
Bord Bia Vantage is the Bord Bia (Irish Food Board) division that provides practical assistance and support to small food, drink and horticulture companies to help them to build and grow their businesses.
Research conducted by BFK for Bord Bia in 2007 showed that, alongside finance and distribution, managing branding was one of the key issues of concern to Irish small food and drinks firms. In 2009 Bord Bia commissioned Martin Crotty, Managing Director and senior brand communications strategist at BFK, to create and deliver a series of practical workshops to help these firms to understand and apply branding best practice in their business.
Held in a variety of locations around Ireland, the day-long brand workshops drew on BFK's branding and training expertise and were very hands-on, incorporating both exercises and case studies. They provided the small business participants with both knowledge and practical resources that they can adapt and use to build their own brands.
The Bord Bia Vantage brand workshops proved successful and were very well received by the participating firms.
BFK had previously designed the identity and communications material for Bord Bia Vantage, previously the Small Firms Division of Bord Bia.
Labels: Consultancy and Research | Bord Bía | Food and Drink
National Organic Week
17 September 2008
BFK have created the brand identity and strapline for National Organic Week which takes place on 15th - 21st September this year.
The new mark and strapline will appear on all the elements of the extensive media campaign which has the primary aim of promoting awareness and improving consumer confidence in buying organic food, while placing particular emphasis on the benefits of choosing local and seasonal organic products.
Funded by the Department of Agriculture, Fisheries and Food, the Week is co-ordinated by Bord Bia on behalf of the Organic Market Development Group.
Labels: Brand Identity | Bord Bía | State
Forecasting future strategies
24 May 2008
We recently designed the identity for Bord Bia's Leadership Summit 2008. The exclusive event, which was themed 'Forecasting Next Generation Retail Strategies', brought together international speakers and leaders from global retailers and provided networking opportunities for business people across the Irish food and drinks industry.
By combining refined typography with subtle blue shades and the clean shapes of the symbol, we developed a sophisticated corporate identity which, in highlighting the inner circle, hints at its intended audience.
We also designed the invitation booklet and branded materials for the event which was held in the Ritz-Carlton Powerscourt.
Labels: Brand Identity | Bord Bía | Food and Drink
Get Connected!
26 March 2008
Connect, a Bord Bia publication, is designed as a quick and easy reference guide for the board's client companies. It helps navigate through the myriad of marketing and business advisory services that Bord Bia offer. The guide covers everything from workshops, syndicated programmes and marketing seminars, and it covers the five sectors that these resources cater for: consumer food and drink, horticulture (both amenity and food), meat, small business and horticulture.
The word 'connect' is not just the the title of the guide but is the key focus of its structure. Visual elements are paired back to a minimum to allow this key message come to the fore. Our design and layout is very functional and gives quick and clear access to information. A key code system is used, highlighting sectors and cross referencing to the type of service offered. Colour coding plays an important role and the colour palette is understated so that these key codes are emphasised.
Connect's value is as a research aid to Bord Bia client companies seeking services and supports that are relevant to the development of their businesses.
Labels: Brand Communications | Bord Bía | State
Bord Bia Vantage
30 January 2008
In response to the challenges of operating a small food business in Ireland, Bord Bia has set-up a standalone support service for those businesses that would like to increase turnover, expand distribution and grow sales.
Following on from the BrandScope research project in March, naming exploration and consultation took place with our client to name the new service, the chosen name being Bord Bia Vantage. The three service platforms of Bord Bia Vantage also required naming consideration, ensuring a strong link to the main service name: Vantage Point, Vantage Plus and Vantage Partner. Vantage Point offers an online information resource, Vantage Plus facilitates sector-specific workshops and Vantage Partner is an intensive development programme.
We have created a unique logotype for Vantage while the Bord Bia brand mark is incorporated in an endorsing role. We have written guidelines to ensure all copy tone is friendly and approachable, research informed us that many are intimidated by marketing jargon therefore getting the right tone of voice is crucial when speaking to small food businesses.
We designed key communications items including a brochure for all three service platforms, backdrop stands, workshop folders and collateral for Bord Bia Vantage to help build and grow small food business
Labels: Brand Identity | Bord Bía |
More articles about our work for Bord Bía
 | Bord Bía brand and communications research31 March 2007 |
