Our work for Irish Open

Irish Open at Adare Manor

27 March 2007

The Irish Open Golf Championship is the most prestigious events in the Irish golfing calendar, staged in May of each year. The event attracts strong interest from players, international and national and is a firm favourite among Irish golfing suporters. Adare Manor as the latest sponsor and is to host the Irish Open Golf Tournament from 2007 right through to 2009.

The brand had certain factors that needed to be addressed in any design solution. It needed to be a highly visible brand, distinctive and memorable. It was necessary to capture the excitement which is synonymous with the event. Adare Manor also needed to be prominent as the primary sponsor and finally the brand was to be flexible enough to work across a variety of material.

The brand identity chosen focused on the golfer, just about to swing his golf club, surrounded by the colour arcs which outlined his projected golf swing. The illustration style is loose and free communicating movement and spontaneity. Primary colours were used to create a further sense of vibrancy and excitement.

Underneath the stylised golfer, the typography was locked into a grid, 'The Irish Open' supported underneath by 'Adare Manor'. Crisp clean contemporary fonts were used to further reflect the modernity of the event.

All of these combined elements are contained within a bounding box which helps cement the brand into one tight unit. Guidelines were also devised to help the application of the brand across all print items.

The brand has a projected shelf life of three years but as an event, it is hoped that will live longer in fans and players memories alike.