Our work for Brogan's Bakery

Its in the taste

01 September 2005

Brogan's Bakery invited us to work with them to create a new brand and packaging range for muffins and cakes. Our core challenge was to create an impactful, contemporary brand that would maximise on-shelf impact, as this range would have no promotional support. We named and created the Hazel's Homebakes brand mark to particularly appeal to mums aged 25-45, who are looking for a quality product and would be willing to pay a little more for it. A unique brand mark shape is combined with the Hazel's hand-written logotype to suggest authentic, quality cakes from a family bakery. In an increasingly competitive market, the Hazel's packaging design commands strong shelf standout using a vibrant colour scheme of rich purples and golds combined with appetising photography creating a unique look and feel. The range has also been extended and we are currently completing other packaging for Brogan's Bakery.