Our work for Aer Lingus

A shoot above the rest

15 May 2008

As part of our ongoing work for Aer Lingus, we were commissioned to update their photographic library. As it had been some time since their original library of images was taken it was important that these new images were representative of Aer Lingus today. We art-directed and styled the shots and chose experienced photographer Arnold Bell to lens the shoot.

This was a major undertaking, not least due to the logistics involved in organising a photo shoot in a very busy and security-conscious airport while fitting into an extremely busy flying schedule to ground the planes. It has been one of the most challenging and rewarding photoshoots we have worked on.

The new images are engaging—portraying real people, relaxed and happy in natural scenarios. There is a strong focus on service, a key differentiating aspect of the Aer Lingus product offering. We used actual Aer Lingus cabin crew and ground staff portraying their normal job roles. This realism enhanced the shots.

Aer Lingus now have a comprehensive library of photographic images that will give a fresh and contemporary feel to their communications.

New aerlingus.com mark

16 March 2007

The new Aer Lingus marketing identity mark was unveiled at the airline's announcement of results this week. Designed by BFK, this new mark replaces the earlier aerlingus.com identity that has been successfully used in Ireland and the UK since 2003 to drive business to their website. Our design challenge was to develop a new aerlingus.com mark to deliver more synergy with their corporate identity mark. Our solution, with custom letterforms and enhanced shamrock, successfully achieves this and will now become the focal point for coordinated marketing communications across all markets, including continental Europe and the United States. It will continue to be used alongside the Aer Lingus corporate identity mark.

“We project we will receive over 43,000,000 visits to aerlingus.com by the end of 2008, an increase of 19% on 2007. Site visits from Ireland alone are up 16% on the same period (January to September) last year. While we cannot attribute all web bookings growth to the new Channel Mark alone, we recognise its importance in helping us to communicate a consistent customer proposition and in driving business to the web across all markets. Our consumers have really embraced it!”
Fintan Lonergan – Marketing Director, Aer Lingus