Our work for AIB

AIB Investment Managers brand identity

03 September 2008

BFK has developed a new business unit brand identity for AIB Investment Managers, differentiating it as the investment management arm of AIB Group. The main objective of the brief was to reposition AIBIM to sell and grow more aggressively in an increasingly competitive domestic and international marketplace while complying with the requirements of the AIB Group master brand identity guidelines.

The new AIBM brand identity takes an understated, elegant approach by establishing a library of graphic images and adopting a serif typographic style to fit with the positioning of AIBIM's serious, professional approach to business. The images visualise the concept of growth, unify all communications and embody AIBIM's commitment to excellence. The images have been specially customised using the new suite of muted colours in the AIBIM colour palette.

One of the main challenges of the brief was to provide a system of templates to facilitate the production of client communications in-house. Following a review of the day-to-day AIBIM client communications we felt that consideration must be given to the presentation of investment information, with attention to detail being key. We investigated the options and produced templates in Microsoft Publisher, along with guidelines for the creation of fact sheets, monthly market updates and client-specific updates. Each new communications item now has consistent branding and layout, is uncluttered and is easy to read.

AIBIM is now fully equipped to produce on-brand communications with a considered edge to position the business unit as a key competitor in the investment world.

Funds building futures

06 April 2005

AIB Investment Managers asked us to design the first three brochures for a range of new Funds which were being launched throughout this year. These brochures will be used both by the AIBIM marketing team and their associated brokers in selling to investors. The design solution required each brochure to be distinctive, yet fit within one overall design. Our concept is based on the idea of building blocks and building the investors fund. It focuses on a clean, structural type grid teamed with building blocks of colours, graphs and a selection of relevant imagery. In conjunction to the release of the Funds, we developed a series of advertisements which were placed in the National newspapers based on the same design style.