Our work in Brand Communications
ISE suite of regulatory rulebooks
19 July 2010
As part of our re-branding of the Irish Stock Exchange (ISE), we redesigned their complete suite of regulatory rulebooks. These rulebooks are used by member companies as a daily reference to the legal trading rules of the ISE markets.
This suite of books forms an integral part of the new ISE branding system. Our use of bespoke visual patterns, strong clear typography, and distinctive colour-coding ensures that these complex documents are delivered in the most coherent and user-friendly manner.
Because these rulebooks are a constant reference source, they represent one of the key brand touchpoints for the ISE. We identified this significant fact and for that reason we worked closely with the printing company to significantly improve the printed quality, durability and utility of these rulebooks. These new rulebooks reaffirm the qualities of the ISE brand to its clients every time that they are used.
Labels: Brand Communications | Irish Stock Exchange | Financial
Taxi Regulator's Strategy Statement 2010-2014
26 May 2010
We worked with the Commission for Taxi Regulation to produce their latest Strategy Statement for 2010–2014. This publication outlines the Commission's key Strategic Objectives for the next five years, so our design needed to present these commitments as clearly as possible within this 36 page report.
Each of the key Strategic Objectives are presented in a clear and
concise format, and are legible at a glance. We selected a more
sophisticated, understated and subdued colour palette which allows the
information to be the primary focal point of our design.
It is important that this publication represent every facet of the Small Public Service Vehicle industry (including wheelchair-accessible taxis, hackneys and limousines). Therefore our dynamic cover design incorporates an inclusive selection of photographs edited together to create a large three-dimensional T-motif. This T-shape is also featured as a recurring background pattern throughout the report denoting section breaks between chapters and objectives. The visual style we have established with this Strategy Statement will also form the basis for the related Action Plans that the Commission intends to publish during its five year duration.
Labels: Brand Communications | Taxi Regulator | State
Report on Combined Code on Corporate Governance
08 March 2010
We have designed the recently published "Report on Compliance with the Combined Code on Corporate Governance by Irish Listed Companies", for the Irish Stock Exchange and the Irish Association of Investment Managers.
The ISE and IAIM commissioned an independent review of the level of compliance by Irish listed companies with the Combined Code. A Review Panel established by both organisations examined and commented on the findings of that review. This resulting report assesses those levels of compliance and provides observations and recommendations which may facilitate more meaningful disclosure of information in annual reports in the future.
This being quite a technical subject for a specific defined audience allowed us to craft a very refined design treatment for the report. Our aim was to define an appropriate typographic structure to best communicate the essence of this major report. It is a handsome, unique sized volume printed in two colours. Our understated publication design was enhanced with some special features and details in the print production, particularly front and back cover flaps and solid metallic ink interior covers. Our publication design was well-received with the relevant target audiences.
Update: Although this report was published two months before the introduction of our new brand identity system for the Irish Stock Exchange in May, we were able to preemptively incorporate many aspects of that system in this publication's design. It features one of the new ISE brand patterns on the cover and is typeset in their new corporate typeface.
Labels: Brand Communications | Irish Stock Exchange | Financial
ISE Corporate Governance Conference
29 January 2010
Recent economic and financial events have raised questions about corporate governance culture and practices throughout the world. We worked with the Irish Stock Exchange to brand their conference: 'Corporate Governance Challenges - 2010 and beyond', which took place in Dublin's Four Seasons Hotel on 29 January. This high-level forum centred on discussions by distinguished panellists and was attended by directors of public companies listed on the ISE.
We created a clear and effective visual system that reflected the Exchanges’ values of innovation, professionalism, collaboration and openness. We used strong typography, vibrant colours and created bespoke graphic patterns that were used on all visual elements, including on-screen presentations, promotional literature and display signage. This ensured a cohesive overall visual style for this conference.
Daryl Byrne, the Head of Strategy Planning and Brand at the Irish Stock Exchange, said that "the team at BFK exceeded our expectations, both with their design recommendations and with their ability to deliver on many requirements within our timeframe."
Tánaiste Mary Coughlan TD with ISE Chairman Padraic O’Connor and ISE Chief Executive Deirdre Somers at the Corporate Governance conference.
Labels: Brand Communications | Irish Stock Exchange | Financial
Marketing to UCD's International Students
14 January 2010
We have created a suite of five interchangeable display stands for UCD's International Office, to be used at student recruitment events worldwide. Strong graphics and clear text establish an approachable, vibrant look and ensure that each banner works both on its own as well as when used in the complete set of five.
We used key images and graphics to help communicate the university's messages of environment, location, student opportunities for development and UCD’s international links. These banners are easy to understand and they position UCD as Ireland’s international university. Our design builds on the successful branding we have created for UCD and still gives the International Office its own individual style, appropriate for its particular audience.
We also designed and produced an integrated suite of cost-effective, user-friendly fact-sheet document templates. Constructed in Microsoft Word, these fact-sheets give the UCD International Office the flexible tools they need to customise and adapt a comprehensive library of promotional material.
Labels: Brand Communications | UCD | Education
