To enhance its competitive edge Topline recognises it needs to train its retail staff in the finer points of customer service. Topline University is the delivery vehicle for this training initiative via online videos presented by Art Freedman, an expert in hardware retail.
The objective of our project was to create a sub brand to present this service in an appealing manner to all staff. A brand mark was required, suitable for use on video and in printed promotional material.
We created a Topline University brand mark that positioned this as a credible, innovative in-company training programme. We defined an informative graphic style to support key learnings in the video presentations. We advised the production company on the integration of the Topline University brand throughout the video material. We created a range of printed learning support materials and promotional items to ensure high staff participation. The first programme of Topline University was launched in August 2012.