An Overview Of Our Work For Taxi Regulation
Taxi Regulation in
Brand Communications |
Client Overviews |
Corporate Clients |
State Sector 
Our design thinking and expertise helps deliver a mix of regulatory, policy and statutory information to such diverse audiences as industry members, government and consumers across multiple channels.
Our close working relationship and in-depth understanding of their requirements enhance the value which we bring to Taxi Regulation.
We have worked with the Taxi Regulation team continously from their establishment as the Commission for Taxi Regulation in 2004 through to their integration as a directorate of the National Transport Authority at the beginning of 2011. In that time our work has spanned a broad range of activites from corporate identity design and brand governance, through to literature design, information design, advertising and online communications.
Where our work has added most value is in helping the Taxi Regulation team to use design to support and enhance their various messages and communications. Whether that is by achieving optimal legibility for communication materials available within taxis, or by deriving the most effective approaches to presenting detailed statistical information about the taxi industry. We work closely with them at all stages of our projects. Our visual thinking is brought to bear early in the process to help to explore and clarify the deliverables. The Taxi Regulation team understand the role that design can play in aiding better communication, and they believe in our ability to deliver that.
We work closely with them at all stages of our projects and our visual thinking is brought to bear early in the process to help to explore, clarify and enhance the end deliverables. They understand the role design can play in aiding better communication and believe in our ability to deliver that for them.
Jennifer Gilna, Communications Manager of the Taxi Regulation Directorate, says “The Taxi Regulation Directorate of the National Transport Authority have used BFK services for various projects and we have always found them to be creative, in tune with our requirements, and very professional.”

Friday, August 12, 2011 





