Remedi: Brand Identity

The Irish retail pharmacy sector is a marketspace ripe for innovation and revolution. The majority of Irish pharmacies are owner-run, there are now a small number of regional chains and the UK chain Boots entered the Irish market in the mid-nineties. In this environment, MCK Healthcare commissioned us to create a powerful new brand for an innovative chain of pharmacies based on true customer service and convenience, where the pharmacist plays an accessible, consultative role.

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