Promed: Brand Audit

In December 2005 we conducted a brand audit for Promed, a medical and dental equipment and consumables supplier and a Design Shannon-funded company. We evaluated their brand communications compared with competitors and industry best practice. We evaluated customer’s brand perceptions and experiences to identify existing brand equity and to make recommendations on future brand development options to leverage greater sales potential from the Promed brand.

We undertook a qualitative telephone survey with a small sample of dentists and GP’s to gain insight into customer’s perceptions of Promed. We also undertook a visual audit of the brand name and communications, both in print and online  comparing them with key industry players. Our recommendations included design development of the brand identity, website and print communications based on both industry best practice and customer feedback.