Pigsback.com: Sales Aid Brochure

Empathy Marketing asked us to help them create a sales aid that would explain their suite of Marketing Tools which are available to marketers via their website Pigsback.com. Our solution was a concise booklet — primarily addressing the advertising industry — summarising current Internet usage in Ireland and outlining the benefits and feature set of each Marketing Tool

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Pigsback.com: Brand Identity

Like many great ideas Pigsback.com is an essentially simple concept — connecting brands with customers through permission-based online marketing. The Pigsback strategy is to grab attention, to cut through the clutter, to focus on target consumer groups and to create on-going loyalty in a way that is welcomed by consumers. BFK worked closely with the Pigsback start-up team to establish the visual manifestation of the brand.

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