An Overview Of Our Work For NUI Galway

Caroline Loughnane, Director of Marketing and Communications NUI Galway, speaking about our branding work for the university.

Our work refreshing and revitalising the NUI Galway brand has built a communications structure that clearly delivers the university’s messages to all audiences.

We have worked with NUI Galway since before 2000. In that time our work has spanned a broad range of activites from brand research, brand strategy, naming, corporate identity design and brand governance, through to literature design, advertising, information design, signage design and environmental graphics.

Our brand consultancy and research work on the positioning and naming of the university in 2007 directly led to us handling the subsequent rebranding as NUI Galway. Since then we have worked with various offices, departments and institutes to bring the new brand to life. We have designed everything from printed marketing materials and digital resources to some large-scale graphics currently in place at the heart of the campus.

NUI Galway: Undergraduate Prospectus 2012

our design for the 2012 NUI Galway undergraduate prospectus to be an extension and development of the visual style that we have established in the last two years. We have introduced dramatic image-based double page spreads, refined the treatment of all information and switched to uncoated paper for the first time.

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NUI Galway: Campus Hoardings

We have created a 310-meter long hoarding, which wraps around the construction area for the Arts, Humanities and Social Science research building at the heart of the NUI Galway campus. The size of this site presented the opportunity to target two separate audiences. We created one dynamic hoarding, alongside a pedestrian route, which engages with and represents student life. The opposite side of the hoarding focusses on all of the forthcoming innovative research buildings where the boundaries of learning and practice will be challenged and explored.

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NUI Galway: Open Day Campaign 2011

The 2011 NUI Galway Open Day campaign takes on a punchy, vibrant design approach. The Open Day takes place on the second of April, and is promoted by a range of communication items we have designed for the event.

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NUI Galway: Undergraduate Prospectus 2011

We worked with NUI Galway again to create their 2011 undergraduate prospectus. This year the university decided to publish both an English edition and a completely bilingual prospectus. Our creative team ensured that design and layout remained consistent across both editions while accommodating the variations in word counts between the two languages.

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NUI Galway: Undergraduate Prospectus 2010

Following a five-way tender, BFK were chosen to design this year’s NUI Galway undergraduate prospectus. We chose to focus on communicating the high standard of teaching and education as well as the ‘learning by doing’ experience of being a student at NUI Galway.Our design concept focuses on ‘Real Learning’ and the unique university experience at NUI Galway.

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NUI Galway: Brand Identity

We have created a new brand identity for NUI Galway. Following a series of workshops with a wide variety of stake-holders in early 2009, a set of core brand values were identified that accurately reflect the University's current achievements and future ambitions. These formed the basis for reviewing, reviving and revitalising the visual expression of the University's brand.

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NUI Galway: Open Day Campaign 2008

Vibrant, bold and fun is how we'd describe the materials we recently designed for the 2008 NUI Galway Open Day. The campaign, which included a poster, programme, bookmark, postcard, t-shirt, bag and press advertising, was aimed at potential students and provided them with information about the Open Day.

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