Caroline Loughnane, Director of Marketing and Communications NUI Galway, speaking about our branding work for the university.
Our work refreshing and revitalising the NUI Galway brand has built a communications structure that clearly delivers the university’s messages to all audiences.
We have worked with NUI Galway since before 2000. In that time our work has spanned a broad range of activites from brand research, brand strategy, naming, corporate identity design and brand governance, through to literature design, advertising, information design, signage design and environmental graphics.
Our brand consultancy and research work on the positioning and naming of the university in 2007 directly led to us handling the subsequent rebranding as NUI Galway. Since then we have worked with various offices, departments and institutes to bring the new brand to life. We have designed everything from printed marketing materials and digital resources to some large-scale graphics currently in place at the heart of the campus.