Independent News & Media: Global Brand Identity

We have created a new global brand identity system for Independent News and Media plc. This identity system incorporates a suite of inter-related brand marks that unify the visual expression of the different facets of the group.

Independent News and Media: Advertisers Brochure

BFK have designed this brochure for Independent News & Media plc to help them promote the benefits that their new printing plant in Citywest will bring to their advertisers in the Irish Independent.

Designed to catch the attention of advertising agencies and media planners, we constructed each spread in this brochure using the grammar of display advertising: large headline, related imagery and supporting information. All of the wordplay is based on colours to emphasise the enhanced colour printing available at the new plant.

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Independent News and Media: Citywest 2000 Brochure

BFK have designed this internal communications publication for Independent News & Media to inform their personnel about the new Citywest printing plant that will become operational in 2000. An oversize publication, it features striking imagery printed to a high degree of finish on a quality paper stock. We  worked closelywith their management team to craft the messages that each impactful spread delivers.

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