Failte Ireland: St Patrick's Day Pocket Guide

We have just updated the St. Patrick’s Day pocketbook guide for Failte Ireland which we originally created for them in 2008. It now features an even greater list of St. Patrick’s Day parades and related cultural activities taking place around the whole island of Ireland. This pocket book is bursting to the seams with details of what's on and where. Happy St. Patrick's Day from everyone in BFK!

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Failte Ireland: St Patrick's Day Guide 2008

We designed this pocketbook guide for Failte Ireland which features a list of St Patrick's Day parades and related cultural activities happening in Ireland. Primarily designed for overseas markets, this is a fast find guide to what's on, where, and, most importantly, who to contact for further information.

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Fáilte Ireland: Trade Communications System

Fáilte Ireland engaged BFK to strengthen the communication and trade understanding of its role as a development authority that works in partnership with the broad tourism sector. We established a more upbeat and direct communications style incorporating a newly designed literature system, a new campaign mark to be used as a campaign tool on trade material over a defined time scale. We devised a new photographic style, created implementation guidelines and ran training seminars for in-house users of the system and for the designer panel that will implement it.

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Fáilte Ireland: Corporate Identity

BFK have created the corporate identity for Fáilte Ireland: the new national Tourism Development Authority. We worked with Shaun Quinn, the CEO-designate, to develop this new corporate identity. Our brief was to develop a distinctly corporate identity that would stand apart within a sector dominated by marketing-led brand identities. This is an identity for a top-level, strategy-setting Authority. It is not analogous to the myriad national, regional and local tourism product identities within thisspace. Therefore, the visual aesthetic of this mark is intentionally sophisticated and professional.

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