Delta Index: Brand Identity

On foot of a comprehensive strategic review, Delta Index, an Irish financial spread betting company, has redefined and focused its business strategy and market positioning. We were contracted to make this new strategy tangible by evolving their brand identity. Our methodology was to analyse which aspects of their existing brand identity we should retain and which we needed to update. We also identified the need to develop a far more robust brand mark which would excel both in on-screen applications and in newsprint advertisements. As the majority of their business is now conducted online, and they advertise frequently in the financial pages.

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