Bord Bía: Branding Workshops For Small Business

Bord Bia commissioned Martin Crotty, Managing Director and senior brand communications strategist at BFK, to create and deliver a series of practical workshops to help firms to understand and apply branding best practice in their business.

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Bord Bía: National Organic Week Brand Identity

BFK have created the brand identity and strapline for National Organic Week which takes place in September this year. Our updated design for the brand mark combined the new strapline will appear on all elements of the extensive media campaign. The campaign has the primary aim of promoting awareness and improving consumer confidence in buying organic food, while placing particular emphasis on the benefits of choosing local and seasonal organic products.

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Bord Bía: Leadership Summit Brand Identity

We recently designed the brand identity for Bord Bia's Leadership Summit 2008. The exclusive event, which was themed 'Forecasting Next Generation Retail Strategies', brought together international speakers and leaders from global retailers and provided networking opportunities for business people across the Irish food and drinks industry.

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Bord Bía: Connect Brochure

Connect, a Bord Bia publication, is designed as a quick and easy reference guide for the board's client companies. It helps navigate through the myriad of marketing and business advisory services that Bord Bia offer. The guide covers everything from workshops, syndicated programmes and marketing seminars, and it covers the five sectors that these resources cater for: consumer food and drink, horticulture (both amenity and food), meat, small business and horticulture.

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Bord Bía: Vantage Brand Identity

We have created the name, designed the brand identity and created all of the key communications items for Bord Bia's new standalone support service for small food business in Ireland.

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Bord Bía: Brand & Communications Research

As part of an enhancement of Bord Bía's services for small food businesses, BFK conducted research among industry participants. The objective was to gain insight into Bord Bía client's experiences and perceptions of business support services and to advise the Bord on the development of a new support service offering.

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