An Overview Of Our Work For Aer Lingus

We have enjoyed working with Aer Lingus since 2007 when we were asked to develop a new aerlingus.com mark to deliver more synergy with their corporate identity mark.

Since then our work with Aer Lingus has ranged from consulting on the brief for the new lounge interiors, art directing a new photographic library, designing customer communications, through to creating their forthcoming comprehensive brand guidelines.

Where our work has added most value is in providing systemisation and brand consistency. We have to understand where they are today and—more importantly—where they are going in the future. The airline’s brand positioning has evolved and focussed over the course of our time with them. Our work has assisted Aer Lingus in keeping their visual brand identity in step with those changes. They use us as a resource to ensure certain communications are on-brand.

Micheál Gannon, Marketing Manager, says “BFK has worked on a number of projects for Aer Lingus across many consumer touch points. They always bring a fresh perspective to the brief and consistently deliver creative and disciplined solutions to tight timelines. In particular, their work on refreshing our corporate brand guidelines has helped us to present the Aer Lingus brand in a more consistent manner.”

Aer Lingus: New In-flight Menu

Aer Lingus has launched our newly-designed in-flight menu. The new menu, called Sky Deli, offers contemporary meal options including granola, Greek salad and antipasto. The brief asked us to create a new design to reflect the modern range of food and to define a photographic style that portrays quality, fresh and flavoursome food.

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Aer Lingus: 75th Celebration Event

Aer Lingus marked 75 years in business with a high-profile celebratory evening in Farmleigh. We created an elegant visual style for this unique event that incorporated archival imagery from vintage posters, portraying Aer Lingus as the premier Irish airline throughout the decades.

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Aer Lingus: Gold Circle Club Lounge Feature Wall

The new Aer Lingus Gold Circle Club lounge has just opened in T2 at Dublin Airport. BFK worked with Aer Lingus early in the process to help define the brief parameters and the essence of the new lounge interiors for Dublin, London and New York to ensure they reflected the brand’s core values and capture contemporary Ireland.

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Aer Lingus: Gold Circle Club Cards

The Aer Lingus Gold Circle Club is the frequent flyer programme which entitles members to earn and spend points on Aer Lingus flights and partner member airlines, as well as other benefits including lounge access, priority baggage and flight upgrades.

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Aer Lingus Photographic Library

As part of our ongoing work for Aer Lingus, we were commissioned to update their photographic library. As it had been some time since their original library of images was taken it was important that these new images were representative of Aer Lingus today. We art-directed and styled the shots and chose experienced photographer Arnold Bell to lens the shoot.

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Aerlingus.com Marketing Identity Mark

The new Aer Lingus marketing identity mark was unveiled at the airline's announcement of results this week. Designed by BFK, this new mark replaces the earlier aerlingus.com identity that has been successfully used in Ireland and the UK since 2003 to drive business to their website.

Our design challenge was to develop a new aerlingus.com mark to deliver more synergy with their corporate identity mark. Our solution, with custom letterforms and enhanced shamrock, successfully achieves this and will now become the focal point for coordinated marketing communications across all markets, including continental Europe and the United States.

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