Aer Lingus: Gold Circle Club Lounge Feature Wall

The new Aer Lingus Gold Circle Club lounge has just opened in T2 at Dublin Airport. BFK worked with Aer Lingus early in the process to help define the brief parameters and the essence of the new lounge interiors for Dublin, London and New York to ensure they reflected the brand’s core values and capture contemporary Ireland.

DAA were appointed as the interior architects for the new Gold Circle Club lounges. One of the key design elements in the new lounge is a feature wall displaying names of inspiring Irish people and their achievements within Ireland’s creative heritage, from earliest times to the present.

We commissioned copywriter Breandan O’Broin to develop, refine, append and verify the candidate names featured on the wall. The criteria for name selection was both significant importance during their lifetime and ongoing acknowledged merit in the present day.

The concept of the feature wall is based on ogham writing. There is a red LED strip inset in the wall, the names and achievements are offset either side of the red strip. Water flows in front of the names on the stone-clad wall. We designed the layout of the featured names to ensure maximum legibility, we gave careful consideration to the typographic details to ensure the final production is a dramatic feature. We also liased with the signmakers to ensure the construction and materials for the names are in keeping with high standards of the lounge interior and the essence of the Aer Lingus brand.

The feature wall in the Aer Lingus Gold Circle Club lounge is a real talking point and passengers have commented on it’s striking impression upon entering the lounge.