Topline: Comprehensive Online POS System

Topline asked us to completely rethink and redesign their point-of-sale (POS) system for use throughout their member hardware stores. Topline members had difficulty in creating impactful and consistent POS items for product pricing and product information. Their existing system was limited by being restricted to a small number of pre-printed base stocks.

The brief asked for us to develop a new POS system that is visually impactful, could communicate a range of offers, have a consistent family-feel while also having flexibility to allow members to customise their own POS items.

Overview of Topline Standard POS rangeOur new POS system uses vibrant design for standout in their retail environments, has a clear hierarchy of information and has a strong emphasis on the price. We designed two ranges based on price: standard and promotional. We used Topline brand colours for the standard POS range and retail category colours, red and yellow, for the promotional POS range. The two ranges offer members a complete suite of options to display and differentiate products at various price points.

Topline Promotional POS rangeWe also developed category-specific items for presenting product information for categories such as doors, floors, bathrooms and paints. This enabled additional product benefits to be displayed for high value categories or those that demand specific details, for example floor plank widths and size options for doors.

Topline Seasonal POS patterns

Topline retail members now have the option to use a new seasonal range of POS for relevant product displays. The seasonal range includes illustrated spring, summer, gift and winter backgrounds. This gives members another option to feature key products that change by season.

The new system allows multiple products to be displayed on one POS item.

Behind the scenes this new POS system can be accessed online by each member through Documation’s automated digital template service. The advantages of this class of system are ease of use and control. Members use fields to input content for each product and have the option to preview prior to printing for easy checking and proofing. Staff can easily choose, customise and print POS items on-site, or order larger-scale items direct.

Screen grab of Topline Promotional POS noticeWe have created a innovative solution to reduce time spent producing POS items and therefore increasing staff availability and productivity. We intend that the new system will help members feature far more products throughout their stores and of course sell many more products!