BFK Recognised Among 2011 Rebrand 100 Global Awards Winners

BFK has been named as one of the world’s most effective rebranding consultancies in the seventh annual Rebrand 100 Global Awards. Our brand identity for the Irish Stock Exchange (ISE) has been recognised with a Merit Award. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind, featured in such media as The Wall Street Journal, CNN Money, and Bloomberg Businessweek.

To select winners, an international panel of multidisciplinary experts convenes yearly to review the best of the submissions. They consider 'before' and 'after' representations of brand transformations with written summaries. Emphasis is on executed strategy that makes an emotional connection, and meets the stated objectives and needs of the identified customers and prospects.

Our brand identity work is helping to reposition the ISE to attract new revenue and enhance international business. We have created a revitalised, coherent and credible brand identity to support the ISE’s corporate vision, facilitate business development objectives and deliver consistency in all interactions with customers.

Aiden Kenny, Design Director BFK, says "we are delighted to receive this merit award, as it recognises the depth, complexity and value of our work in creating fully-realised identity systems".

The full 2011 winners showcase can be viewed at www.rebrand.com.

Daryl Byrne of ISE and Martin Crotty of BFK receive their Rebrand 100 Award