Our long-term relationship with UCD has allowed us to add value through our branding and design thinking by resolving multiple design challenges for a broad client base across the university.
We have worked with UCD since before 2000. Over that time our work has spanned a broad range of activites from corporate identity design, naming and brand governance, through to literature design, information design, wayfinding systems, signage design, exhibition design and online design.
Where our work has added most value is in replacing a fragmented identity system of more than 70 marks with one single master brand mark. The university’s unity of purpose was visualised and made tangible under this new brand system introduced in 2005. The updated brand supported the university’s strategic activities at both the national and international levels.
In addition to our contributions to marketing activities, our core design skills have been utilised in many key projects on-campus, such as the re-invention of the university’s library signage system.
UCD’s Student Recruitment Office have chosen us as their design partner for their undergraduate prospectus since 2005. Year after year, our close collaboration has resulted in deeper understanding, leading to ever more innovative and effective methods of visually communicating the university’s offering.
Anne-Marie Harvey, Director of Student Recruitment UCD, says: “The new-look prospectus really caters for the youth audience. It moved away from the annual report style and is far more effective in delivering our message to our target market.”