Irish Stock Exchange: Regulatory Rulebooks

As part of our re-branding of the Irish Stock Exchange (ISE), we redesigned their complete suite of regulatory rulebooks. These rulebooks are used by member companies as a daily reference to the legal trading rules of the ISE markets.

This suite of books forms an integral part of the new ISE branding system. Our use of bespoke visual patterns, strong clear typography, and distinctive colour-coding ensures that these complex documents are delivered in the most coherent and user-friendly manner.

Because these rulebooks are a constant reference source, they represent one of the key brand touchpoints for the ISE. We identified this significant fact and for that reason we worked closely with the printing company to significantly improve the printed quality, durability and utility of these rulebooks. These new rulebooks reaffirm the qualities of the ISE brand to its clients every time that they are used.