Taxi Regulation: Strategy Statement 2010–2014

We worked with the Commission for Taxi Regulation to produce their latest Strategy Statement for 2010–2014. This publication outlines the Commission's key Strategic Objectives for the next five years, so our design needed to present these commitments as clearly as possible within this 36 page report.

Each of the key Strategic Objectives are presented in a clear and concise format, and are legible at a glance. We selected a more sophisticated, understated and subdued colour palette which allows the information to be the primary focal point of our design.

It is important that this publication represent every facet of the Small Public Service Vehicle industry (including wheelchair-accessible taxis, hackneys and limousines). Therefore our dynamic cover design incorporates an inclusive selection of photographs edited together to create a large three-dimensional T-motif. This T-shape is also featured as a recurring background pattern throughout the report denoting section breaks between chapters and objectives. The visual style we have established with this Strategy Statement will also form the basis for the related Action Plans that the Commission intends to publish during its five year duration.