Smyths: Gift Card

The new Smyths gift card has just arrived in-store. We have created a single card design which now will be used for their baby, gaming and toy departments. These new cards will be displayed at each checkout counter and are credited with the desired value at the time of purchase. The plastic credit card-sized gift card is attached to a holding card which wraps around it and forms an envelope for presenting the gift.

Our vibrant design predominantly uses the bright Smyths red colour together with a repeating square pattern in the various department colours. The holding card also promotes Smyths key customer services for online product reservation, text alert for out-of-stock products and home delivery service.