NUI Galway: Undergraduate Prospectus 2010

Following a five-way tender, BFK were chosen to design this year’s NUI Galway undergraduate prospectus. With the environment for third level institutions becoming more competitive than ever, the university prospectus is a key influencer of choice and an information point for prospective undergraduate students. With this in mind, we chose to focus on communicating the high standard of teaching and education as well as the ‘learning by doing’ experience of being a student at NUI Galway.

Our design concept focuses on ‘Real Learning’ and the unique university experience at NUI Galway. The combination of sans-serif and serif typefaces gives the prospectus a distinctive look and feel which serves to differentiate NUI Galway from their competitors. Relevant intriguing and inspirational words appear between ‘Real’ and ‘Learning’ which provide the recipient with a snapshot of the NUI Galway university experience: ‘Real Discovery’, ‘Real Challenge’ and so on.

This design concept provides a platform from which we are building an overall recruitment campaign which includes exhibition stands, press adverts, posters and additional literature.

Celine O’Donovan, School Liaisons Officer, says: I found BFK to be a very professional company and fully committed to our project. They demonstrated a good understanding of our market and brief, which was reflected in the contemporary design proposed, clean layout of information and use of photography.