UCD: Undergraduate Prospectus 2010

The 2010 edition of the UCD undergraduate prospectus builds on the striking design aesthetic from the previous editions yet features a number of substantial content changes which the overall design and layout needed to reflect.

One of the major improvements to the content was the introduction of comprehensive visual models of the different subject areas. These diagrams illustrate to students how their courses are structured and visualise their pathways throughout their degrees as well as potential graduate study and career opportunities. It was crucial that all of this information be presented in the clearest possible format and lead students easily through the opportunities available to them. 

Another aspect of this year’s redesign was to accommodate an expanded list of fourteen subject areas. This made the contents page into a particularly interesting design challenge. Our redesign accommodated more content than last year’s prospectus while reducing the total page count by 44 pages.

UCD also asked us to rethink their exhibition stands for the Higher Options third-level recruitment fair at the RDS. The core design challenge was to reflect the expanded subject groupings without losing any of the stand’s impact. The stands were accompanied by a number of illuminated light-box tables which featured the same typographic design treatment.