Bord Bía: Branding Workshops For Small Business

Bord Bia Vantage is the Bord Bia (Irish Food Board) division that provides practical assistance and support to small food, drink and horticulture companies to help them to build and grow their businesses.

Research conducted by BFK for Bord Bia in 2007 showed that, alongside finance and distribution, managing branding was one of the key issues of concern to Irish small food and drinks firms. In 2009 Bord Bia commissioned Martin Crotty, Managing Director and senior brand communications strategist at BFK, to create and deliver a series of practical workshops to help these firms to understand and apply branding best practice in their business.

Held in a variety of locations around Ireland, the day-long brand workshops drew on BFK's branding and training expertise and were very hands-on, incorporating both exercises and case studies. They provided the small business participants with both knowledge and practical resources that they can adapt and use to build their own brands.

The Bord Bia Vantage brand workshops proved successful and were very well received by the participating firms.

BFK had previously designed the identity and communications material for Bord Bia Vantage, previously the Small Firms Division of Bord Bia.