NUI Galway: Brand Identity

We have created a new brand identity for NUI Galway. Following a series of workshops with a wide variety of stakeholders in early 2009, a set of core brand values were identified that accurately reflect the University's current achievements and future ambitions. These formed the basis for reviewing, reviving and revitalising the visual expression of the University's brand.

A revised brand mark is the centre piece of the new identity system. It includes the new rationalised University name in both English and Irish, reflecting the University's commitment to the Irish language and the relevant legislation. The brand mark incorporates an updated symbol of the University's distinctive clock tower. This shaply-defined graphic rendering expresses a more business-like and efficient positioning for the University.

While the University retains its full legal name, the rationalised form 'NUI Galway' has been agreed as the preferred version for general usage. It clarifies the University's brand name nationally and internationally and reduces confusion with the other universities within the National University of Ireland.

We have defined a complete brand identity system introducing a shared corporate typeface, a suite of colour palettes, and a standardised layout grid for printed literature. The brand identity system accommodates the relationship between all of the various individual colleges and research centres operating within the University.

The University has been awarded the title of Sunday Times University Of The Year for 2009. This updated brand identity confidently represents the reality of today's NUI Galway.

UPDATE 04 December 2009: NUI Galway has been named the Overall Winner in the Marketing Institute of Ireland West Region's Annual Awards. ”Significant measurable successes as a result of the University's outstanding marketing activity saw NUI Galway show a substantial increase of 13.1% in CAO first preference applications — a growth of more than double that of the university sector and the highest year-on-year increase of all the universities.”