Aer Lingus Photographic Library

As part of our ongoing work for Aer Lingus, we were commissioned to update their photographic library. As it had been some time since their original library of images was taken it was important that these new images were representative of Aer Lingus today. We art-directed and styled the shots and chose experienced photographer Arnold Bell to lens the shoot.

This was a major undertaking, not least due to the logistics involved in organising a photo shoot in a very busy and security-conscious airport while fitting into an extremely busy flying schedule to ground the planes. It has been one of the most challenging and rewarding photoshoots we have worked on.

The new images are engaging—portraying real people, relaxed and happy in natural scenarios. There is a strong focus on service, a key differentiating aspect of the Aer Lingus product offering. We used actual Aer Lingus cabin crew and ground staff portraying their normal job roles. This realism enhanced the shots.

Aer Lingus now have a comprehensive library of photographic images that will give a fresh and contemporary feel to their communications.