Topline: First Rebranded Store

Following on from the Topline brand development, the first newly branded store has just opened in Longford. In the past Topline member stores have varied greatly in product range, in-store branding and store navigation. There was little consistency in the execution of the Topline brand, external and internal signage and Point of Sale materials from store to store.

The new store interiors have a lifestyle feel through the introduction of colour, vibrant imagery and key product information points. Customers navigate the store with clearly differentiated department signage. Product information is presented in a clear, accessible way through a range of branded Point of Sale items. All of this leads to an inviting and colourful atmosphere, enticing customers to spend time and browse in-store. Roll-out of newly branded stores is under way and will continue through 2008.