Aerlingus.com Marketing Identity Mark

The new Aer Lingus marketing identity mark was unveiled at the airline's announcement of results this week. Designed by BFK, this new mark replaces the earlier aerlingus.com identity that has been successfully used in Ireland and the UK since 2003 to drive business to their website.

Our design challenge was to develop a new aerlingus.com mark to deliver more synergy with their corporate identity mark. Our solution, with custom letterforms and enhanced shamrock, successfully achieves this and will now become the focal point for coordinated marketing communications across all markets, including continental Europe and the United States. It will continue to be used alongside the Aer Lingus corporate identity mark.

“We project we will receive over 43,000,000 visits to aerlingus.com by the end of 2008, an increase of 19% on 2007. Site visits from Ireland alone are up 16% on the same period (January to September) last year. While we cannot attribute all web bookings growth to the new Channel Mark alone, we recognise its importance in helping us to communicate a consistent customer proposition and in driving business to the web across all markets. Our consumers have really embraced it!”
Fintan Lonergan – Marketing Director, Aer Lingus