Wednesday
Aug102005

UCD: Brand Identity

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University College Dublin have just launched their new BFK-designed brand identity, which plays a vital role in the university's ambition to become one of Europe's leading academic institutions. Our creation of a new brand mark and a comprehensive master branding system accommodates the recently revised internal structure at UCD.

The mark, with its distinctive asymmetric shape, refreshed colours and custom-drawn characters, visually strengthens many of the elements from the crest used previously, and has been designed to work more effectively as a marketing device across all media. Brand identity guidelines have been published, and the university is currently implementing the new identity into their communication materials for the 2006 academic year.

Read the UCD Press Release.

Australian Prime Minister John Howard speaking at UCD.

DateWednesday, August 10, 2005
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